Sell more popcorn with this secret ingredient. Worldwide, more popcorn is popped with Flavacol Seasoning Salt. The reasons are simple. We start with fine salt flakes that stick better to the popcorn and pack in the taste. Plus, the process removes trace minerals that create a bitter taste if too much is used. Regular Flavacol contains just the right blend of ingredients to give popcorn a bright, appealing yellow color for maximum sales.